DISCOVERING OPPORTUNITIES THROUGH Smart Retailing
HOW CAN TECHNOLOGY HELP RETAILERS PUT
SHOPPERS FIRST?
Today, people expect the convenience, speed and flexibility of shopping online. How can brick-and-mortar stores deliver on the same digital promise? Current builds the digital energy and data infrastructure to give retailers a 360° view of their customers to personalize every customer’s experience from "Boomers" to "Digital Natives."
It's all about the customer
From grocery to specialty stores, retailers are clamoring to better understand their customers and to find ways of delivering the best experience possible. Current’s lighting infrastructure not only provides the right lighting to show true colors and improve product sales but, with additional sensor technologies, monitor the environment to provide real-time information. Lighting is more than a light bulb, it becomes the backbone for collecting data that will transform the customer experience.
Insight through real-time data
How do you keep employees, shoppers and merchandise moving seamlessly through a store? Our intelligent systems let retailers respond to real-time data in their stores. Like when shoppers are coming through the doors. Where sales staff are needed most on the floor. Or which items should be restocked. That means customers can find and buy just what they want, when they want it—and will keep coming back.
Intelligent Environments = Smarter Retailing
Data aggregation and edge analytics can drive huge revenue by helping retailers anticipate what customers need next. Understanding customers’ needs by delivering the right mix of goods and services allows retailers to operate stores more efficiently for greater profitability. By analyzing IoT data from the edge and automating the response, retailers can be nimble in meeting customer expectations and delivering greater business value.
70%
OF BUILDINGS PLAN TO INTEGRATE AUTOMATION SYSTEMS ONTO ONE PLATFORM
How we make it happen
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Current’s lighting solutions address all lighting applications both inside and outside the retail store. Our open technology and controls platform allow us to deliver our best of breed technology while enabling existing LED investments that you may already have. LED provides the foundational cost savings and platform for delivering an Intelligent Environment.
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Current’s controls platforms provide not only the ability to reduce cost through effective lighting management, but also provide the platform for integrating data throughout the retail store. The integration of environmental sensors through the controls platform enables not only more effective energy management, but provides the backbone for understanding customers through integration of IoT data.
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The integration of LED, controls and a sensor mesh network delivers the digital ceiling for retail. Leveraging edge level analytics to quickly evaluate the data gathered, retailers can get real time insights on what is happening within the store with customers, store associates and merchandise.
Enhanced by Partnerships
It's important we continue to use innovative technology, such as environmentally sustainable LEDs, and explore how software can assess energy needs and increase efficiency.
News & Ideas
Start the conversation
Ready to imagine how intelligent energy and data solutions can work for your stores? We're ready to speak with you.